Rebecca Seerveld

Rebecca Seerveld is an experienced professional in data analytics and research, specializing in foundational, market, and UX disciplines. She is passionate about identifying customer needs and creating innovative business solutions measured through data-driven success metrics. Rebecca values the fusion of human understanding and intelligent measurement in actionable data and research.

Currently, Rebecca leads a dedicated team of Designers, Researchers (UX and Foundational), and Data Scientists within Microsoft's Modern Life and Learning Organization. Their primary goal is to discover valuable customer insights to develop hypotheses that align with business objectives, particularly in enhancing student learning outcomes. They utilize telemetry, quantitative, and qualitative data to track progress and build necessary tools and structures for data collection and analysis.

Rebecca Seerveld holds a BBA from the University of Notre Dame and an MBA from Saint Joseph's University - Erivan K. Haub School of Business. Her professional journey includes roles as Partner Customer Insights Director at Microsoft, Marketing Research Manager at Neutrogena (Johnson & Johnson), Research Manager at Homegrocer.com, and Data Analyst at IRI. She thrives in fostering a positive, collaborative, authentic, and inclusive customer-centric culture.