Rebecca McMaster

Rebecca McMaster is an experienced marketing and media professional currently serving as SVP of Strategy at Platform GSK for Consumer Health Brands in the U.S. at Publicis Media.1 Some key points about her background and role:

Professional Experience

• She has been with Publicis Media since at least 2018, holding the position of SVP, Strategy.3
• Prior to her current role, Rebecca worked as VP of Digital Investment at Zenith from 2017-2018.3

Current Responsibilities

• As SVP of Strategy, Rebecca leads strategy for consumer health brands in the U.S. market for Platform GSK at Publicis Media.1
• She is involved in hiring and team building, as evidenced by her LinkedIn post about recruiting planner-level talent for a new team at Publicis Media.2

Skills and Expertise

• Given her senior strategy role, Rebecca likely has deep expertise in areas like media planning, digital marketing, consumer insights, and brand strategy for health/pharmaceutical clients.
• Her background includes experience in digital investment, suggesting strong knowledge of digital media channels and advertising technology.

While specific details about her educational background or earlier career history are not provided in the available search results, Rebecca McMaster's current position indicates she is a seasoned marketing and media professional with leadership experience at major agencies like Publicis Media and Zenith.