Reb Carlson

Reb Carlson is an industry-recognized marketing strategist with over 14 years of experience in digital and social marketing, specializing in culturally-relevant campaigns and brand partnerships.

Throughout their career, Reb has collaborated with 40+ brands, ranging from local businesses to global corporations, such as Marriott International, United Airlines, and HUGO BOSS, leveraging digital and social innovation to drive performance.

Key accomplishments include spearheading integrated marketing efforts, developing consumer experience mapping, leading educational workshops on cultural trends, and mentoring various team members.

Reb has expertise in influencer identification, content optimization, strategic planning, content development, and audience segmentation, all focused on creating strategic, culturally relevant campaigns for clients.

In 2020, Reb founded Mad Focused, a personal consulting practice aimed at supporting creatives and their practices, and currently serves on the board of a local non-profit organization, The Gallery ATX in Austin, Texas.

Educationally, Reb holds a BA in Public Relations with a minor in Fine Arts from Hofstra University.

With a rich professional background that includes roles such as Director of Marketing & Communications, Vice President of Consumer Experience & Content Strategy, and Director of Influencer & Digital Marketing Lead across various esteemed organizations, Reb Carlson is a respected figure in the marketing industry.