Alexandra Routhier

Alexandra Routhier is a highly accomplished brand builder and business development expert with over 10 years of experience in marketing, brand partnerships, and tech across various sectors.

With a strong track record in scaling digital platforms and SaaS companies through strategic partnerships with leading brands, agencies, and influencers, Alexandra is a results-driven professional with a keen focus on revenue growth and platform expansion.

Her skillset encompasses new business development, B2B sales, influencer marketing, social media strategies, storytelling, and go-to-market strategies, among others, making her a versatile strategist with a proven ability to drive business success.

She holds a Bachelor of Arts in Mass Communication/Media Studies and English from the University of California, Berkeley, and an Associate of Arts and Sciences from Parsons School of Design - The New School.

Having held significant roles in various organizations including Firework, Mosaic Lab, Basic Space, Spring Inc., and Alexander Wang Inc., Alexandra has a wealth of experience in influencer partnerships, brand development, marketing, and public relations.

Her expertise lies in developing B2B2C commerce solutions, branded content, and influencer-led campaigns that lead to platform adoption, retention, and overall growth.

Alexandra Routhier is a collaborative leader with a passion for analyzing performance data, driving revenue, and fostering client success through innovative and impactful marketing strategies.

To contact Alexandra Routhier, you can reach out via email at alexandra.routhier@gmail.com.