Rasheeda N. Creighton

Rasheeda N. Creighton is the Director of Operations at Paddle Board Ventures, a position she has held since March 2023. In this role, she focuses on developing modern businesses and investing in innovative solutions aimed at transforming legacy business sectors. Paddle Board Ventures includes divisions such as Abacus, which offers management services for professional associations and non-profit organizations, and Ignite, which provides digital training and resources.1

In addition to her role at Paddle Board Ventures, Rasheeda is also the President & CEO of the JWC Foundation, an organization dedicated to supporting the Black community by connecting entrepreneurs and pooling resources for business ownership. She has a strong background in finance and personal coaching, particularly for Black women navigating financial challenges through her platform, Killing Superwoman®.1

Rasheeda's previous experience includes significant roles at Capital One, where she served in various capacities including Executive Director of the 1717 Innovation Center and Director of Digital Supplier Management. She holds a Juris Doctor from the University of Michigan Law School and a Bachelor of Arts from Spelman College.1