Rara Naval

Rara Naval is a seasoned Market Research Professional with 18 years of diverse experience in account and project management roles at global research agencies and brands.

Her expertise lies in strategy development, brand management, and business analysis, particularly with blue-chip accounts, and she has a strong track record in executing multi-country and global projects.

Rara's specialties include conducting a wide range of studies such as Brand Equity, Usage and Attitude, Market Tracking, Concept and Product Tests, Advertising Evaluation, Segmentation, Customer Satisfaction, and Mystery Shopping.

She has worked extensively in the Consumer and Technology industries and has a keen focus on Psychographics-based and needs-based segmentation.

Rara Naval holds an MA in Industrial/Organizational Psychology from Ateneo de Manila University and a Bachelor of Arts in Psychology from the University of the Philippines.

Throughout her career, she has held key positions at renowned organizations such as Unilever, TNS Research International, The Nielsen Company, TNS, Leo Burnett, and McDonald's Corporation, where she honed her expertise in consumer insights and market research.