Rania Robinson

Rania Robinson is the CEO and Managing Partner at Quiet Storm Advertising, a prominent agency based in London that was founded in 1995 by her husband, Trevor Robinson OBE. Under her leadership since 2012, Quiet Storm has gained recognition as the UK's first combined advertising and production company, known for its innovative campaigns and commitment to creativity that drives impactful business results.123

Background and Career

Rania Robinson is the daughter of Egyptian immigrants and started her educational journey without speaking English. This unique background has influenced her approach to creativity and leadership in the advertising industry.4 She has played a crucial role in establishing Quiet Storm as a certified B-Corporation, emphasizing values such as social responsibility and sustainability alongside business growth.13

Contributions and Philosophy

Rania champions a collaborative work environment at Quiet Storm, where all employees are partners in the business, fostering a vested interest in client success. The agency is recognized for its transformative work and has a history of pro-bono charity initiatives.12 Rania's leadership style focuses on creativity that resonates with real people, aiming to create campaigns that not only sell but also connect on a deeper level.45

Through her work, Rania Robinson continues to influence the advertising landscape, advocating for purpose-driven strategies that prioritize both client needs and social impact.