Randi Varberg

Randi Haavik Varberg is the Director of Marketing and Communication at Infinitum AS, a Norwegian company focused on recycling and sustainability. She has held this position since December 2010, bringing extensive experience in communication and marketing to the role. Prior to her current position, she worked as a Communication Manager at Norsk GlassGjenvinning AS and has also served as a media advisor.34

In her role at Infinitum, Varberg emphasizes the importance of recycling and community engagement. She has spearheaded various campaigns aimed at promoting the return of empty bottles and cans, collaborating with notable figures like athlete Karsten Warholm to enhance public awareness.12 Her initiatives often focus on environmental sustainability, showcasing how effective deposit return schemes can inspire other countries to adopt similar practices.2

Varberg's work is characterized by innovative marketing strategies that not only promote recycling but also educate the public on environmental responsibility. She believes that everyone who recycles serves as a role model in the community, reinforcing the idea that returning items for deposit is a simple yet impactful action for the environment.2