Damascus University

E-commerce Sales Manager - SARA Group

Skills: Marketing Budget Management · Consumer Behavior

Samsung Electronics

Corporate Marketing Manager

General Duties
1. Manage all marketing activities (In-store management, On-line, and Brand marketing)
2. Support IT & Commercial Sales achievements through marketing activities and customers relations

Traditional Marketing
• Run outdoor campaigns
• In Store management (ISM) of IT/ID product categories.
• Prints, Leaflets, Catalogs, and Customers gifts
• Promoters & Visual Merchandisers activities
• Market researches.

Digital Marketing
• Online store management, IT & ID
• Manage OBS (Online Brand Shop) operations and marketing events.
• Manage channels online websites to align with LG guideline – Extra Online, Amazon, Noon, Etc.
• Analyze website traffic, sales, and heat map
• Content management
• Arrangements of GTM activities.
• Design, implement, and manage strategies and initiatives while considering their potential impact on PNL, including sell-out promotions, NPI activities, cost parameters, budgets, campaigns, ROI, marketing efforts, price guidelines, PSI management, demand forecasting, and sales planning.
• NPI activities for commercial products (Digital Signage, LED Signage, AS products etc.)
• Estimating and establishing cost parameters, budgets, campaigns, and potential ROI
• Marketing budgeting by account, category, and model
• Price guideline management
• PSI management by account, WOS to be under PM guidelines.
• Demand forecasting and sales planning
• Marketing plan, execute and management

Other Marketing activities
• Launching laptop business in Saudi Arabia
• Conducted more that 5 big events for product launching and seminars
• SKU management by account
• Communication with Sales & Marketing channels in IR & OR (Emam, eXtra, Jarir, X-Cite, PCD  ... Etc.)
• Coordinating with executives, department heads, etc. to align goals, make improvements, and strategize
• Work to develop a marketing plan monthly whether it is (SPMS or APMS).
Build trust and long-term relationships with managers, executives, vendors, and clients.

LG Electronics

Marketing Manager

General Duties and Responsibilities
1. I have overall accountability for growing online sales and profitability of Ecommerce department.
2. Directly responsible for fulfillment and online operations across multiple markets and channels.

Administration and Marketing Duties
• Drive and maximize sales and profitability of three websites.
• Analyze sales figures, control stocks quantity in each website and linked warehouse.
• Coordinate on seasonal sales times and prepare promotions to improve sales.
• Maintain the highest standards of Villeroy & Boch & Roomours websites.

People Management Duties
• Train and coach new employees.
• Distribute responsibilities of the team and motivate them.
• Hire, train, supervise and appraise staff.

Key accomplishments:
• Established two websites  roomoursonline.com & VilleroyBoch.me
• Supported in building a SARA HOME website saragrouponline.com
• Decreased shipping charges by 60% across the region and increased the number of shipping companies from 1 to be 6 companies
• Improved sales for both brands Roomours and (Villeroy & Boch) by increasing the buying lines and improve daily operations
• Operated the three websites during COVID19 lockdown
• Managed work from home successfully for my team with perfect outcomes during COVID19 lockdown period

SARA Group

E-commerce Sales Manager

Duties:	
• Set the yearly plans with brand managers and planning team for, buying, targets, and budgets.
• Maintain awareness of market trends in the retail industry and monitor on local competitors updates.
• Coordinate with the shipping team.
• Guarantee customer service and satisfaction are at the highest level at all the times.
• Plan on sale and promotions dates.

Key accomplishments:
• Set and implemented short and long-term business plans.
• Opened three new stores (The North Face, VANS, and Eastpak in Boulevard), in addition to one outlet.
• Renovated four stores (Carbon Fiber Airport 1, Carbon Fiber Airport 2, Carbon Fiber Avenues, and Explorers Base)
• Joined five successful international exhibitions in Kuwait.
• Reduced pending vacations and offset days for staff by around 80% in one year.
• Run more than twenty seasonal sales promotions.

Ali Abdulwahab Al Mutawa Commercial Co.

Operations Manager

Duties:
• Handle office operations in eight countries (KSA, UAE, Kuwait, Qatar, Oman, Bahrain, Lebanon, Jordan).
• Allocate and check distribution of stocks to all MAC stores in the Middle East.
• Analyze weekly sales reports on a daily, weekly, and monthly basis 
• Look into business KPIs like customer footfall, IPC, ATV.

Key accomplishments:
• Implemented a successful system for replenishment & allocation between 110 stores in the Middle East. 
• Allocated stocks for opening more than 30 stores within 18 months.
• Rebuilt all reports to simple and clear ones.
• Achieved highest Model Store score among ME stores.

Alshaya Group

Brand management - Buying

Duties:
Communicate with VM manager to work out the floor layout, traffic flow and display points, as well as what items are to be displayed and how.
Design window and internal displays based on a theme, style or trend of promotion.
Dress mannequins and use appropriate lighting to display merchandise for the best possible presentation and arrange ticketing and signage.
Maintain store and dismantle displays after promotion periods.

Key achievements
•Achieved highest Model Store’s score among ME stores.
•Activate the communication between store’s side and brand-team side.

Visual Merchandiser - TOPSHOP TOPMAN

Main Role:
Responsible on a footwear store, based in a busy mall, providing a friendly and helpful service to customers,
Stocks rotation, supporting warehouse staff with deliveries, and the team is always motivated and focused.

Follow up with internal audits and preparation of stock takes. 
Discover innovative ideas to improve store processes and performance.
Follow all company procedures and policies faithfully.
Make work plane and team schedule.

Key achievements
Expanded customer base by 70% within the first year by motivating and coaching the team members in the way they request customers’ information.
Achieved all business targets.
Help in choosing seasonal collections.

Geox S.p.A.

Store Manager

Supervise and coordinate activities of staff and been involved in staff training and development, preparation of job descriptions, staff assessments and promotions.

Rami Obaly