Ralph Simpson

Ralph Simpson is the Category & Brand Experience Director at Blackmores Group, an Australian company known for its natural health supplements. He has a rich background in marketing and brand management, having started his career as a Brand Planner at The Coca-Cola Company in 1999. Over the years, he has held various roles that have contributed to his expertise in brand strategy and consumer engagement.

At Blackmores, Simpson is responsible for leading initiatives that enhance brand experience and category management, ensuring that the company's products resonate well with consumers and align with market trends. His work involves collaborating with marketing teams to develop comprehensive strategies that promote Blackmores' extensive range of health products.2

Simpson's professional journey reflects a commitment to understanding consumer needs and delivering effective marketing solutions. His leadership at Blackmores is marked by a focus on innovation and strategic growth within the health and wellness sector.13