Logan Smith

Logan Smith is a dedicated Strategist and Marketer with a successful history in the sports and CPG sectors, boasting over ten years of experience in marketing, strategy, and business intelligence.

Currently serving at the New York Red Bulls, Logan oversees the formulation and implementation of the club's long-term strategic vision and guides the annual business planning activities. He supervises a team focused on business intelligence, consumer insights, and CRM functions, providing crucial support to various departments with research, reporting, and analysis.

Logan Smith is recognized for his proactive and goal-driven approach to leadership, consistently delivering growth and fostering innovation in his professional endeavors.

Education-wise, Logan pursued a Bachelor of Science in Business Administration, specializing in Sports Business, at the University of Oregon Lundquist College of Business.

Throughout his career, Logan has held various key positions at the New York Red Bulls and Red Bull, such as Senior Director of Strategy and Business Intelligence, Director of Strategy and Analytics, Senior Manager of Marketing & Strategy, and Brand Manager.

Prior to his roles at New York Red Bulls, Logan also gained valuable experience in brand marketing at Red Bull, public communications coordination at Pont 3: Blackmores Sydney Running Festival, and as an Assistant Director at the University of Oregon World Cup.