Raimon Casals

Raimon Casals is a seasoned business professional currently serving as the Sr. Media, TCP & ecommerce Manager at PepsiCo.12 Based in the Greater Barcelona Metropolitan Area, Casals brings over 15 years of expertise in Media & Digital Marketing Management to his role.

Professional Background

Casals is known for being a results-driven professional with extensive experience in the consumer goods industry. His current position at PepsiCo involves overseeing media strategies, Trade & Consumer Promotion (TCP), and e-commerce initiatives.2 This role likely requires him to navigate the complex landscape of digital marketing, consumer engagement, and online retail for PepsiCo's brands.

Areas of Expertise

Raimon Casals' expertise spans several key areas:

• Media Management: He is responsible for developing and implementing media strategies for PepsiCo's brands.
• Trade & Consumer Promotion (TCP): Casals oversees promotional activities aimed at both trade partners and consumers.
• E-commerce: He manages PepsiCo's online retail presence and strategies.
• Digital Marketing: With his extensive background, Casals likely plays a crucial role in PepsiCo's digital marketing efforts.

Industry Involvement

Casals has been involved in industry discussions and events. For instance, he participated in a panel discussion about the opportunities for the consumer goods industry on Spotify, showcasing his knowledge of emerging marketing channels.3

LinkedIn Profile

Raimon Casals' LinkedIn username is raimoncasals, as mentioned in the query. This profile likely provides more detailed information about his professional experience, achievements, and network within the industry.