Marek Tomalak

Global Chief Marketing Officer at SodaStream by PepsiCo

Marek Tomalak is an experienced executive currently serving as the Global Chief Marketing Officer (CMO) for SodaStream, a PepsiCo company.1 He assumed this role in March 2024, bringing with him over 20 years of international corporate experience from prominent companies such as Procter & Gamble and PepsiCo.1

Career Highlights

PepsiCo Experience:: Tomalak has held several high-level positions within PepsiCo before his current role:

Vice President Marketing for Russia, Belarus, Ukraine, Caucasus, and Central Asia (May 2021 - September 2022)
Marketing Senior Director for East Europe, focusing on Carbonated Soft Drinks, Hydration & Innovations (July 2016 - May 2019)
Marketing Director for Russia and East Europe, specializing in Energy Drinks & Digital Lead (April 2014 - June 2016)1

Previous Roles:: Prior to his extensive experience at PepsiCo, Tomalak worked at Procter & Gamble, where he held positions such as:

Brand Marketing Manager for Central Europe North, overseeing the Laundry Portfolio
Brand Marketing Manager for East Europe, managing brands like TIDE, VIZIR, and ALO in the laundry mid-tier segment1

Expertise and Focus

Tomalak is known for his expertise in:

Business turnarounds
Organizational transformations
Growth acceleration
Consumer behavior
Technology and leadership
Psychology of motivation and behavioral change1

He is also a strong advocate for sustainability and diversity as corporate values.1

Global Experience

Throughout his career, Tomalak has worked across multiple cultures and countries, including:

Ireland
Switzerland
Poland
Russia
Ukraine
Israel1

This diverse international experience has contributed to his well-rounded perspective in global marketing and business strategies.

In his current role as Global CMO at SodaStream, Marek Tomalak is focused on "Changing the Way the World Drinks," aligning with SodaStream's mission and PepsiCo's broader beverage portfolio.1 2

Experience

Global Chief Marketing Officer at SodaStream by PepsiCo (March 2024 - Present)

VP Marketing Beverages Europe & Head of In-House Creative & Design Teams at PepsiCo (Sep 2022 - Feb 2024, Dublin, Ireland), Vice President Marketing, Russia, Belarus, Ukraine, Caucasus and Central Asia at PepsiCo (May 2021 - Sep 2022, Moscow, Russia), General Manager, PepsiCo Ukraine (June 2019 - May 2021, Ukraine), Marketing Sr Director, PepsiCo East Europe (July 2016 - May 2019, Moscow, Russia), Marketing Director, PepsiCo Russia and East Europe (Apr 2014 - June 2016, Moscow, Russia), Marketing Sr Manager, PepsiCo Poland (Sep 2012 - Mar 2014, Warsaw, Poland), Brand Marketing Manager, P&G Central Europe North (Sep 2011 - 2012, Warsaw, Poland)

Education

Executive Training Program, Management, Strategy, Technology at IESE Business School (2017), Vordiplom, Economy / Wirtschaftswissenshaft at University of Bremen (2003 - 2005), Masters, International Business at Poznan University of Economics and Business (2000 - 2005), Master of Science, Psychology (in progress) at Uniwersytet SWPS (2006 - 2010)