Rahul De

Rahul De is the Chief Executive Officer of Lonestar Cell MTN, a leading telecom operator in Liberia.1 He assumed this role in October 2020 and has been leading the company's "Ambition 2025" journey to connect everyone in Liberia with a modern and connected life.14

Professional Background

Previous Positions::

• Chief Marketing and Strategy Officer at MTN Nigeria (August 2015 - November 2020)
• Chief Marketing Officer at MTN Ghana (June 2011 - July 2015)
• Hub Marketing Head for Mumbai, Maharashtra & Goa at Reliance Communications (March 2010 - May 2011)
• Head of Retail Operations at Aircel (October 2008 - May 2010)1

Expertise and Achievements

Rahul De has extensive experience in:

• Operating in VUCA (Volatile, Uncertain, Complex, and Ambiguous) markets
• Strategic business and operations management
• New business development
• Stakeholder management1

He has been involved in pioneering and industry-first products and services in the digital and fintech space.3 Some notable achievements include:

• Launching the youth proposition 'Pulse' in Nigeria, creating an ecosystem for millions of young people to express themselves and become economically independent
• Embracing AI, big data, and machine learning to enhance customer experience and value proposition
• Transforming MTN Nigeria from a primarily voice-driven telco to a digital, data, and mobile financial services powerhouse1

Current Role and Vision

As CEO of Lonestar Cell MTN, Rahul De is focused on:

• Connecting Liberia digitally and bridging the digital gap
• Investing in digital literacy and skills training for Liberians
• Partnering with the government and donor organizations to achieve financial and digital inclusion
• Empowering women and youth
• Community upliftment12

He is a strong advocate for digital transformation in Liberia, emphasizing its importance for the country's progress in education, healthcare, agriculture, and e-government.2