Rafael Savvy

Rafael Prieto, also known as Rafael Savvy on LinkedIn, is the Founder and Creative Director of Savvy Studio, a design and branding practice based in New York and Mexico City.12 Born in 1981 in Mexico, Prieto founded Savvy Studio in 2012.2 The studio's core practice is based on research and exploration of culture, inspired by art and materiality.1

As Creative Director, Prieto brings a holistic approach to design and creativity, emphasizing empathy and creating deep connections to both context and culture.14 His work spans branding, architecture, and spatial design, with a focus on crafting immersive experiences that challenge expectations and provide value to users.1

Prieto's design philosophy involves a comprehensive process that includes understanding the client's vision, extensive research, concept development, and meticulous attention to detail in both branding and architecture projects.1 His approach has attracted design-forward clientele who appreciate the studio's ability to create cohesive brand identities and spaces.4

In addition to his role at Savvy Studio, Prieto is known for his interest in various creative pursuits, including chocolate-making, as evidenced by his collaboration with Casa Bosques Chocolate.3