Rachelle Spero

Rachelle Spero is a highly experienced digital and social media specialist who provides expert advice to executives in global corporations on social media communication, digital marketing, and customer experience strategies. She is at the forefront of transforming marketing and communication functions by developing innovative models to derive business value from digital, social, data, and mobile experiences. Rachelle excels in leading strategic, creative, technical and multi-disciplinary teams to execute award-winning programs that effectively engage employees, executives, and customers in the digital realm.

With a stellar track record, Rachelle has established and overseen the global digital and social media practices for top agencies such as Brunswick Group, Cohn & Wolfe (a WPP company), Racepoint Global (which later merged with Digital Influence Group), and Cramer. She has provided successful guidance to marketing and communication executives on various aspects including strategy, analytics, UX, creative, social listening, content development, media buying, influencer relations, SEO, and digital engagement programs. Her diverse experience spans across financial services, healthcare, retail, and technology sectors, showcasing her adaptability and versatility in connecting with diverse audiences.

Currently, Rachelle Spero holds the role of Chief Innovation Officer and EVP at SutherlandGold, where she continues to contribute her profound expertise in driving digital innovation and shaping impactful strategies for enhancing customer experience through social media communication and digital marketing.