Rachel Richter

Rachel Richter is a seasoned marketing and analytics professional currently serving as the Vice President of Growth Analytics, Intelligence & Business Process Operations at Optum, a healthcare services and innovation company.34 Based in Summit, New Jersey, United States, Rachel has established herself as a highly impactful marketing leader.1

Professional Background

Rachel is known for her expertise in:

• Digital marketing
• Social media platforms
• Email marketing
• Content marketing
• Search engine optimization (SEO)
• Pay-per-click advertising (PPC)

Her ability to quickly analyze marketing situations and metrics makes her a valuable asset in her field.1

Skills and Certifications

Rachel's professional toolkit includes:

• Analytics: She excels in customer analytics and insights, which is crucial in her current role at Optum.5
• Kanban System Design: Rachel holds a certification in Kanban System Design from LeanKanban University, issued in June 2018.1

Recognition and Leadership

Rachel has been recognized for her leadership abilities:

• She has been acknowledged among the top women leaders in New Jersey, an achievement she finds both humbling and inspiring.2

Personal Interests

Outside of her professional life, Rachel enjoys:

• Tennis
• Hiking
• Food and wine
• Spending time with her family5

Rachel Richter's LinkedIn profile can be found under the username "racheljrichter", where more details about her professional experience and accomplishments are available.