Olatz Beitia

Senior Marketing Manager | Digital Strategy | ABM & Demand Generation | Campaign strategy | Strategic Planning | Driving Business Growth | Web analytics and Insights |

Olatz Beitia Aizpurua is a highly experienced digital marketing professional currently serving as the Digital Marketing Manager at Solidatus.1 With over a decade of experience in the field, she has established herself as a skilled practitioner in various aspects of digital marketing and web analytics.

Professional Background

Olatz holds a Master's degree in Web Design and Programming, which complements her extensive practical experience. Her expertise spans several key areas of digital marketing:

Web analytics
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) advertising
Display advertising
Social media marketing
Account-based marketing (ABM)

She is certified in Google AdWords and Google Analytics, demonstrating her proficiency in these crucial digital marketing tools.

Career Highlights

Throughout her career, Olatz has:

Analyzed online trends to optimize web traffic
Created, launched, and managed new products and websites
Acquired customers through various digital channels
Built and trained teams in analytics and SEO
Analyzed websites to improve conversion rates

Previous Roles

Before joining Solidatus, Olatz held several notable positions:

Senior Digital Marketing Manager at ELPRO Global
Web Marketing Analyst at Paul Smith
E-commerce Executive at News UK
Distribution Marketing Executive at lastminute.com
Guest Services Assistant at Merlin Entertainments

Skills and Expertise

Olatz is known for her strategic approach to digital marketing, with particular strengths in:

Digital strategy development
Demand generation
Campaign strategy
Strategic planning
Driving business growth
Web analytics and insights

Her diverse experience across different industries and roles has given her a holistic understanding of marketing, enabling her to create effective strategies tailored to various business needs.

Olatz Beitia Aizpurua's LinkedIn profile (username: olatzbeitia) reflects her extensive experience and expertise in the digital marketing field, making her a valuable asset in her current role as Digital Marketing Manager at Solidatus.1