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Rachel McFarland
Brand Leader | Strategic Marketing & Communications. Every story has a spark - ignite your spark.
Rachel McFarland is a seasoned fractional Chief Marketing Officer (CMO) with over 20 years of experience in marketing, communications, and content strategies.
She has a diverse background in leading brand development and content strategy for various clients spanning industries such as technology, fintech, lifestyle, and fashion.
Rachel's expertise includes brand architecture, messaging and positioning, cross-channel marketing, go-to-market strategies, content planning, business development, communications strategy, and thought leadership.
Her passion lies in creating integrated marketing campaigns that drive interest, engagement, and loyalty among customers, partners, and investors.
Rachel McFarland is also a fashion enthusiast and an alumna of Parsons School of Design, where she refined her creative and analytical skills in fashion marketing.
