Jodie Chan

Jodie Chan is the Vice President of Global Marketing and Communications at Carolina Herrera, a prominent luxury fashion brand. She has held this position since May 2019, where she is responsible for overseeing a multi-million dollar global marketing and communications budget aimed at enhancing brand awareness and driving sales in both retail and wholesale sectors. Her role involves implementing customer relationship management (CRM) programs, pivoting marketing strategies to focus on digital channels, and managing global storytelling across various media platforms, including social media like TikTok and Instagram.1

Chan's background is rooted in luxury fashion marketing, where she has developed expertise in areas such as creative asset ideation, celebrity and influencer marketing, and brand planning. She has successfully executed numerous high-profile collaborations and projects, significantly contributing to the brand's visibility and engagement.1

Before her current role, Chan worked as a Senior Account Executive at Syndicate Media Group, where she led marketing strategies for notable clients including evian and Acura Motors. Her educational credentials include degrees from the University of Technology Sydney and Parsons School of Design, emphasizing finance, branding, and fashion marketing.1

In addition to her professional achievements, Chan is also actively involved in promoting diversity and inclusion within her organization through initiatives like the C.A.R.E. (Committee for Advocacy of Racial Equity) employee resource group.1