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Rachel MacDonald
Leading Corporate and Campus B2B Marketing at Grubhub
Rachel MacDonald is an entrepreneurial-minded B2B growth marketer based in New York who currently works as a Marketing Manager at Grubhub.12 She manages Grubhub's B2B corporate and campus demand generation team, focusing on driving growth in the business-to-business sector.1
Professional Experience
Rachel's role at Grubhub involves:
- Managing B2B marketing initiatives
- Overseeing corporate and campus demand generation
- Developing inbound marketing strategies
Previously, she was involved in searching for a B2B inbound marketer to manage Grubhub's Corporate & Campus websites, indicating her involvement in expanding the company's B2B marketing efforts.3
Education and Skills
Rachel MacDonald holds a Bachelor of Science degree from Boston University.14 Her skill set includes:
- Online lead generation
- Website optimization
- Content creation for search engine optimization (SEO)
- Running website tests to improve conversion rates3
Personal Attributes
Described as entrepreneurial-minded, Rachel is passionate about B2B marketing and the food industry. Her approach to marketing appears to be data-driven and focused on growth, particularly in the corporate and campus sectors of Grubhub's business.
Rachel MacDonald's professional presence on LinkedIn, where her username is macdonaldrachel, reflects her current position and expertise in B2B marketing within the food delivery industry.1