Rachel Katz

Rachel Katz is an experienced digital marketing veteran with 18 years of expertise across various areas including website development, customer journey mapping, rebranding, and hands-on execution of multi-channel marketing plans.

She is skilled in utilizing cutting edge strategies such as TikTok, Gaming, and Product Placement, along with traditional methods like Catalog, Database Segmentation, SEO, Paid Search, and Email/CMS Marketing.

Rachel has collaborated with iconic companies in the United States and emerging businesses, helping them navigate significant transitions in business models, branding, and customer-facing content.

As the Owner & Senior Strategy Consultant at RK Strategic Consulting, LLC, Rachel leverages her experience from roles like Senior Lead Acquisition Manager at Randstad USA, Senior Director Customer Experience at Hubert Company, and Director, eCommerce at Luxottica.

Her background includes positions like Senior Digital Strategy Manager at EyeMed Vision Care, AVP - SEM Manager at Fifth Third Bank, Online Marketing Manager at MyWebGrocer, Director of eCommerce Marketing at Escort, Inc, eCommerce Merchandise & Marketing Manager at Organized Living, Commerce Site Manager at DMinSite, and Marketing Coordinator at Technical Innovation.

Rachel finds satisfaction in deciphering customer stories within analytics data and specializes in connecting businesses with the goods their B2B and B2C customers are seeking.