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    Rachel Hoagland

    Senior Vice President - Global Consumer Products - Gaming, NFTs & Licensing - Omnichannel, Retail & eCommerce - Board Advisor for Gamestar+

    Rachel Hoagland is a seasoned professional with a vast experience in consumer products, gaming, esports, and partnerships.

    Currently serving as the Senior Vice President of Consumer Products at Major League Soccer (MLS), she leads various key aspects of the organization's business, including gaming, emerging technology, licensing, e-commerce, and retail marketing.

    Rachel excels in creating and implementing strategies aimed at significantly increasing the League's Consumer Product revenue, particularly focusing on Adidas products. She effectively manages a team dedicated to keeping Clubs updated on cultural and fanwear trends while optimizing retail and licensing partnerships.

    Prior to her role at MLS, Rachel held the position of Vice President of Consumer Products, Gaming, Esports, & Partnerships at the National Football League (NFL), where she played a pivotal role in driving product innovation, revenue growth, and strategic partnerships, including forays into blockchain and NFT technologies.

    With over two decades of experience, Rachel has been instrumental in enhancing brand visibility and launching successful digital games across various platforms. Her tenure at Hasbro, spanning 14 years, saw her rise through key leadership roles, significantly contributing to revenue growth and global brand recognition.

    Rachel's contributions to the industry have been widely recognized, with features in reputable publications such as ESPN, Bloomberg, Adweek, and Games Industry. She has also demonstrated her commitment to marketing excellence through leadership roles in the American Marketing Association, where she served as President and held various board positions.

    Rachel Hoagland holds a Master of Business Administration from Northeastern University and has pursued executive education programs at Wharton focusing on global leadership and applying neuroscience in business contexts.

    Rachel Hoagland
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    Location

    New York, New York, United States