Lindsey Eckhouse

Lindsey Eckhouse is a commercial marketing executive who currently serves as the Director of Licensing, Ecommerce, and Esports at McLaren Racing.2 In this role, she is responsible for developing and implementing strategies related to these key areas of the company's business.

Professional Background

Eckhouse is known for her expertise in strategic marketing, with experience spanning across brand management, property development, and agency work.3 Her role at McLaren Racing involves overseeing various aspects of the team's commercial operations, including:

1. Licensing: Managing partnerships and brand collaborations
2. Ecommerce: Overseeing the team's online retail operations
3. Esports: Directing McLaren's involvement in virtual racing and gaming initiatives

Notable Contributions

Eckhouse has been instrumental in shaping McLaren's approach to emerging technologies and new business opportunities:

Cryptocurrency Partnerships:: She has played a key role in McLaren's partnerships with cryptocurrency companies, emphasizing the importance of due diligence and responsible messaging in this new and emerging category.1

Esports Development:: Eckhouse has been a vocal advocate for the growth of esports in motorsport, highlighting the need for grassroots engagement to ensure its long-term viability.5

Virtual Racing Initiatives:: She has been involved in McLaren's efforts to engage with virtual racing, recognizing its potential to connect with fans and expand the team's reach.67

Media Appearances

Eckhouse has represented McLaren Racing in various media outlets:

• She has appeared on the TV series "Ian King Live" as a guest, discussing her role at McLaren Racing.4
• Eckhouse has been featured in industry publications and podcasts, sharing insights on McLaren's strategies in esports and digital engagement.567

Her expertise and leadership have contributed significantly to McLaren Racing's efforts to innovate and adapt in the rapidly evolving landscape of motorsport and technology.