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Rachel Foster
Copywriter and Content Marketing Specialist
Rachel Foster is a freelance copywriter and content marketing specialist based in Toronto, Ontario. She focuses on B2B (business-to-business) copywriting, particularly within the technology and software sectors. With a background that includes a BA in English from the State University of New York at Buffalo, she has been active in the field since 2009. Rachel's expertise lies in helping technology marketers convert prospects into customers by crafting clear and compelling copy that communicates complex messages effectively.134
She is the founder of Fresh Perspective Copywriting, where she leverages her skills to assist clients in achieving their marketing goals. Her work has been recognized in the industry, including placing in the "B2B Rising Star" competition by American Writers & Artists Incorporated (AWAI) and receiving a business start-up grant from the Province of Ontario.13 Rachel's approach combines data-driven strategies with storytelling to enhance lead generation and improve response rates for her clients.25
In addition to her freelance work, Rachel has been featured in various interviews and articles discussing effective copywriting strategies for B2B tech marketers.6
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