Rachel Basoco

Rachel Basoco is a professional specializing in community management and digital engagement. She currently holds the position of Director of Digital Communities Advancement and Growth at Fidelity Investments, where she is responsible for launching and managing Finteract℠, a community aimed at financial services professionals. Her work focuses on fostering growth and efficiency within this community to help members achieve their financial goals.1

Previously, Basoco served as the Head of Community at Lightricks for a brief period from February to July 2022. In this role, she spearheaded strategies to launch and expand community engagement for Lightricks' 30 million active users across multiple applications. Her initiatives included hosting virtual programming, developing a Discord community, and facilitating in-person events.1 Unfortunately, her position was part of company-wide layoffs in July 2022.1

In addition to her roles at Fidelity and Lightricks, Basoco has experience as a Community Consultant and Marketing Expert, where she provides tailored solutions for businesses looking to enhance their community engagement. She has also led community efforts for other organizations, including 11:11 Media, where she managed Paris Hilton's Discord community.1

Her background reflects a strong commitment to building impactful online communities that drive business results while enriching the lives of their members.