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Rachel Acheson
SVP of Strategy and Brand at lululemon
Rachel Acheson is a highly accomplished brand and marketing executive with over eleven years of experience in major retail and creative companies.
She has a proven track record of success in team building, strategy development, tactical planning, and implementation, leading to positive outcomes.
Rachel's core specialties include branding and marketing strategy and execution, digital and social marketing, the fashion and retail industry, and the entertainment industry.
Her educational background includes an MSFS in International Business from Georgetown University and a BA in International Relations from the University of Toronto - University of Trinity College.
Rachel has held key leadership positions such as SVP of Strategy and Brand at lululemon, VP Strategy at lululemon, Head of Marketing and US Stores at ivivva brand (lululemon's subsidiary), and various executive roles at Gap Inc., including Vice President of Brand and Community as well as VP Brand and Marketing Strategy.
Prior to her roles in the fashion and retail sector, Rachel served in strategic positions at influential organizations such as Breakthrough Collaborative, Interscope, Geffen, A&M Records, Charles Schwab, The Boston Consulting Group, and more.