Jasen Cusick

Jasen Cusick serves as the Director of Marketing for the Dog Treats Portfolio at The J.M. Smucker Co., where he has accumulated over 20 years of experience in the Consumer Packaged Goods (CPG) sector. His expertise lies in driving growth for both established and emerging brands, with a strong focus on marketing strategy, brand management, and innovation.

Professional Background

• Experience: Jasen has held various leadership roles within The J.M. Smucker Co., including Director of Marketing for multiple product lines such as Dog Treats, Cat Food, and more. His prior positions include Marketing Manager for Smucker's Uncrustables and Brand Manager for Santa Cruz Organic.1

• Education: He holds an MBA with Honors Distinction and a Bachelor's degree in Business Administration with a focus on Marketing from California State University, Chico.

Key Contributions

• Marketing Strategy: Cusick emphasizes the importance of understanding consumer needs, particularly in the context of pet ownership trends among Millennials and Gen Z. He has led initiatives to enhance the emotional connection between pets and their owners through innovative product offerings.1

• Humanization Movement: Under his leadership, The J.M. Smucker Co. has focused on creating products that cater to special occasions for pets, reflecting a growing trend where pet owners celebrate events like birthdays for their dogs.1

• Brand Revitalization: Jasen has played a pivotal role in revitalizing iconic brands like Milk-Bone, ensuring they remain relevant to contemporary consumers through updated marketing campaigns and product innovations.12

In summary, Jasen Cusick is a seasoned marketing professional dedicated to enhancing brand value and consumer engagement within the pet food industry at The J.M. Smucker Co.