University of St. Thomas

Iowa State University

Senior Director Global Brand Management, Ole Henriksen at Kendo Brands, Inc.

Square

Vice President of Global Marketing Strategy & Operations

Kendo Brands, Inc.

Global Senior Director Brand Strategy & Profit, Kendo Brands (LVMH)

Senior Director Global Brand Management, Ole Henriksen  (LVMH)

Director of North America Brand Management, Marc Jacobs Beauty (LVMH)

Director of International Brand Management, Marc Jacobs Beauty (LVMH)

- Responsible for e-commerce growth in Gap Europe markets via the online channel
- Manage strategic direction for email, promo, site and digital marketing channels 
- Manage and develop a team of 6 direct reports 
- Managed marketing for Gap Japan Online while Sr Director was on MLOA 
- Developed customer lifecycle email campaigns

E-Commerce Marketing Director, Gap

- Responsible for driving traffic and sales to Gap Europe online through email, promotional and digital  marketing strategies
 - Responsible for strategy and execution of the promotional calendar for all EU markets
 - Developed a CRM and lifecycle strategy for email customer 
 - Responsible for developing and managing a team of 2 direct reports
 - Selected to take part in "Fundamentals of Leadership Training" for Gap brand 
 - Received Blue Box Award for work during Black Friday - Cyber Monday 2015

E-Commerce Sr Marketing Manager, Gap

- Managed the strategic direction and day-to-day operations of retailer partnerships on ShopStyle for West Coast + Central Retailers including Nordstrom, Macy's, Amazon and more
 - Negotiated CPA rates to drive top line sales revenue to ShopStyle.com
 - Managed a team of two direct reports

POPSUGAR

Business Development Manager, ShopStyle

- Led Brand + Category Marketing for Center Store Grocery division
 - Led Target marketing team through strategy development & execution for both the Valentine’s and Easter 2015 seasons, both bringing +7% sales comp
 - Target marketing lead for Tier 1 vendor relationships including, but not limited to: PepsiCo, Coca-Cola, Kraft, Starbucks, Mondelez, Hershey’s, Mars, Unilever, Campbell’s & Pepperidge Farms
 - Led Target marketing strategy to redesign Owned Brand, Sutton & Dodge, for a May 2015 product set
 - Developed annual strategic marketing plan for 2014 Grocery Divisions: Beverages, Wine & Liquor, Meat, Frozen, Dairy, Dry, Snacks & Candy; aligned with Merchandising strategies to meet corporate sales objectives
 - Partnered with vendor Shopper Marketing & Brand Managers to align their business priorities to activate at Target, developed investment recommendations, secured vendor income for 2015
 - Marketing strategy & execution of Target Grocery “Make-a-Target-Run” Campaign; channels included: Billboard, Direct Mail, Newspaper Insert & Magazine
 - Promoted from Sr. Specialist to Manager in July 2014

Target

Brand Manager

- Managed cross-functional team to lead & execute the development of packaging for three Target Owned Brand departments, totaling $1B+ in annual sales: Décor, Lawn & Patio, Furniture
 - Packaging lead, managed 20+ team members for concept development & execution for $1.4B Target Owned Brand, Room Essentials, packaging redesign that set June 2014
 - Developed process to identify & execute packaging mechanical & production cost savings for Canada, drove $100k savings in year one, led to Canada Marketing Award for ‘Agility’
 - Identified & executed strategic packaging opportunities for Smith & Hawken Décor to highlight unique product quality & attributes, led to 4.5% non-clearance comparable sales increase
 - Packaging lead for development & execution of 2013 Holiday Campaign, led to Directors Award for ‘Best Team’
 - Managed & mentored 2 Associate Packaging Specialists
 - Promoted from Specialist to Sr. Specialist in August 2013

Marketing Senior Specialist, Packaging

Client: Bayer Animal Health

 - Assisted Account Director in developing annual scope of work and strategic creative briefs for client campaigns, earning Agency-of-Record selection for agency’s highest grossing client, Bayer Animal Health
 - Managed day-to-day client projects and budgets with cross-functional partners ensuring flawless execution on projects including: advertisements, point of sales materials for national retail campaign, product detailers and new product package design which lead to a 9.6% market share increase in 2011 for K9 Advantix and Advantage
 - Managed B2B and B2C email campaign which lead to Bayer Animal Health’s largest response rate that included over 3,000 new contacts for their consumer facing site

Client:
Colgate-Palmolive

- Managed development of consumer in-store packaging and in-store displays for Colgate-Palmolive; specifically launches for new products, seasonal displays and special packaging
- Instrumental in establishing Grey Healthcare Group as the “best-practices” example for other Colgate-Palmolive agencies and would present the agency production process to brand managers quarterly
- Instituted multiple checks and balances as well as cross-trained account service and creative teams on preventing potential errors and streamlining the creative process resulting in total jobs completed increased an average of 11.1 % quarter over quarter while hours/job and total errors simultaneously decreased by 6% and 1.6% respectively
- Point of contact for 14 separate Colgate-Palmolive brand managers

ghg | greyhealth group

Account Executive

Clients include:
AMD, HP, Susan G. Komen

 - Responsible for supporting clients by providing promotional marketing ideas, quotes, purchase orders and management relating to promotional and proprietary products 
 - Voted “Rookie of the Year” by colleagues and management; Associate Spotlight article - transmitted throughout company and clients
 - Processed and managed over 500 client orders and over $1 million in sales
 - Built relationships with vendors to negotiate pricing to meet client budgets
 - Recognized existing and potential problems with sales orders throughout the production process and offered solutions to the clients

Staples

Sales Coordinator

Clients include: Renewable Energy Group, GCX, Mary Greeley Medical Center

 - Project Management for all creative design, print, apparel and promotional items
 - Communicate client needs and changes to team to ensure deliverable is effective and being met on time
 - Event planning and management including: press conferences, tradeshow merchandise, marketing collateral, company meetings/anniversaries
 - Marketing and public relations internship, led to full time position as project manager

Rachael Burchett