Pristina Alford

Pristina Alford is the Executive Vice President of DKCulture at DKC, a prominent public relations agency. She has over ten years of experience in the public relations field, specializing in talent representation and consumer lifestyle branding. Alford has played a significant role in shaping and leading DKCulture, the agency's culture division, which focuses on integrating cultural narratives into brand strategies.54

Background and Education::

• Alford holds a degree in marketing from St. John's University and a Master's in Corporate Communications from New York University.
• Prior to her current role, she served as Senior Vice President at DKC, where she was instrumental in launching DKCulture.5

Professional Achievements::

• In 2021, she was recognized in PR Week's "40 Under 40" list for her contributions to the industry.5
• Her work includes high-profile projects that elevate brands through strategic public relations efforts, particularly in the entertainment and lifestyle sectors.12

Alford is based in Los Angeles, California, and continues to influence the landscape of public relations through innovative strategies that connect brands with cultural movements.23