Priscilla Lau

Priscilla Lau is the founder of Representation Matters, LLC, a company focused on enhancing digital presence and fostering impactful partnerships across various sectors. She has a strong background in analytics, industry insights, sales, and business strategies, which she leverages to support creators and businesses in engaging their audiences effectively.2

Education

Priscilla holds a Master of Arts (MA) in Industrial/Organizational Psychology with a focus on Organizational Behavior, as well as a Bachelor of Business Administration (BBA) in the same field combined with Marketing.1

Professional Background

Before founding Representation Matters, Lau has held roles at YouTube, where she worked as a Strategic Partner Manager, helping creators grow their channels and build their brands.5 Her expertise lies in creator partnerships and digital strategy, making her a notable influencer in her field.4

Current Role

In her current role at Representation Matters, Lau aims to empower creators and businesses to maximize their potential through tailored strategies and insights. She is also recognized for her contributions to diversity and representation in the digital space.3