Kaya Yurieff

Kaya Yurieff is a journalist who focuses on the creator economy and social media. She joined The Information in April 2021 to lead the Creator Economy newsletter and cover the rapidly growing sector. Kaya's coverage includes major platforms like Meta Platforms, TikTok, YouTube, Snap, and Twitter, as well as startups catering to creators. Her newsletter received recognition as a 2022 Webby Honoree and won an honorable mention Best in Business award from SABEW in April 2022. Besides, Kaya established The Information's Creator Economy Database, offering insights into private companies in the creator economy space, including funding details and key investors. She is a frequent speaker in various media formats such as podcasts, TV appearances, and industry panels. Prior to The Information, she held roles at CNN, where she reported on technology and social media. Kaya kickstarted her journalism career covering breaking news at TheStreet. Fluent in Polish, she is currently based in New York and can be contacted at kaya@theinformation.com.