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Predrag Kurcubic
Managing Director at Ipsos Strategic Marketing | Lecturer - Statistics for Psychology, FMK | Vice President of IAA
Predrag Kurcubic is a prominent figure in the market research industry, currently serving as the Managing Director at Ipsos Strategic Marketing.12 His role extends beyond this title, as he is also the CEO of Ipsos Adria East, where he oversees business operations and develops strategies for five markets: Serbia, Montenegro, North Macedonia, Albania, and another unspecified market.1
Professional Background
Kurcubic's expertise lies in market research and management. He began his academic journey studying psychology in Belgrade, which has likely contributed to his understanding of consumer behavior and market trends.3
Current Responsibilities
As the Managing Director and CEO, Predrag Kurcubic's responsibilities include:
- Overseeing business operations across multiple markets
- Crafting strategic plans for the company's growth and development
- Managing teams and resources in the Adria East region
Additional Roles
Beyond his primary position, Kurcubic holds several other notable roles:
- Lecturer: He teaches Statistics for Psychology at FMK (Faculty of Media and Communications)
- Vice President: Kurcubic serves as the Vice President of IAA (International Advertising Association)
Predrag Kurcubic's diverse roles and extensive experience in market research and management have positioned him as a key figure in the industry, particularly in the Balkan region.
