Alexandra Trott

Alexandra Trott is a Director of Insights at 84.51°, a retail data science company that leverages transaction data from over 62 million U.S. households to provide customer-centric insights and solutions.1 In her role, she leads a team of insight managers and is responsible for ensuring that 84.51°'s CPG (Consumer Packaged Goods) clients derive value and insights from the company's data and solutions.3

Career and Experience

Alexandra has been with 84.51° for over 12 years, starting in the company's graduate program.1 She has demonstrated a history of working in management consulting, particularly in the retail and consumer goods industry.2 Her current position involves overseeing 84.51° Stratum, 84.51° Collaborative Cloud, and other solutions to help CPG clients maximize the value of the company's data.1

Education and Background

Alexandra is a native of Cincinnati and graduated from Miami University with a Bachelor of Arts in psychology and a minor in entrepreneurship.1 She is also an alumna of Indian Hill High School, graduating in the class of 2008.6

Professional Involvement

Alexandra is actively involved in industry organizations. She sits on the Network of Executive Women Cincinnati Regional leadership team, demonstrating her commitment to professional development and networking in her field.1

Expertise and Recognition

Alexandra is recognized for her insights into customer behavior and loyalty marketing. She has been described as "one of the brightest marketers" by industry professionals, particularly for her understanding of 84.51° Loyalty Marketing and her vision for leveraging data in the future.4 Her expertise includes:

• Omnichannel and hybrid shopping behaviors
• Customer loyalty programs
• Data-driven insights for CPG companies
• Retail analytics and consumer trends

Alexandra's work contributes to 84.51°'s mission of using sophisticated tools, technology, and data analytics to help retail partners develop and nurture customer-driven relationships.5