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    Pratik Thakar

    Vice President & Global Head of Generative AI at The Coca-Cola Company

    Pratik Thakar is the Vice President & Global Head of Generative AI at Coca-Cola, overseeing the development of AI-driven creative platforms to enhance consumer experiences. With over 25 years of experience in creative marketing, design, media, and communication, Pratik has a track record of delivering impactful campaigns for renowned brands. He is passionate about the fusion of creativity and technology in brand communication. Pratik is also actively engaged in industry organizations and academia, advocating for global equality, sustainability, and social responsibility. He volunteers and advises NGOs focused on responsible robotics, AI, ocean conservation, and shark protection.

    Pratik Thakar
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    Location

    Atlanta, Georgia, United States