Rodolfo Echeverria

Rodolfo Echeverria is a renowned professional with a strong background in Finance and Business Administration, having studied at Universidad de Uruguay, Facultad de Ciencias Economicas.

With an illustrious career at The Coca-Cola Company, Rodolfo has held various key positions, showcasing his versatile expertise across different regions and departments within the organization.

He has served as the Global Vice President, Creative, demonstrating his leadership and innovative skills on a global scale.

Prior to that role, Rodolfo excelled as the Marketing Vice President for Latin America, indicating his strategic marketing capabilities in a diverse and competitive market.

His experience also includes being the V.P. Global Active Lifestyle Brands, President of the Italy Business Unit, General Manager in Chile, Vice President of Marketing in the Mexico Business Unit, as well as Marketing Director positions in Venezuela and Argentina.

Rodolfo Echeverria's vast experience in marketing and leadership roles within The Coca-Cola Company highlights his expertise in brand management, strategic planning, and market expansion.

His journey from Marketing Associate to Global Vice President is a testament to his dedication, skills, and ability to drive growth and innovation in the dynamic beverage industry.