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Prafulla K.
Founder and CEO @ JEEVMEDIA | Co Founder at Riyal Media | Influencer Marketing Consultant
Professional Background
Prafulla K. is a dynamic and visionary leader in the influencer marketing and talent management arena, currently serving as the Founder and CEO of JEEVMEDIA, a pioneering agency that boasts a comprehensive operational presence across the APAC region. His extensive career encompasses collaborations with a diverse clientele, ranging from innovative startups to established Fortune 500 companies. Through tailor-made strategies, Prafulla successfully navigates the rapidly evolving digital landscape, delivering exceptional marketing solutions that resonate across various industries and niches.
With over six years of experience in the influencer marketing domain, Prafulla has honed his skills in various core areas including communication, recruitment, luxury product marketing, cold emailing, content creation, and strategising. His expertise also extends to website development via WordPress, trendjacking, influencer marketing, and sponsorship placement. Notably, he co-founded HeekEntertainment, an influential marketing agency that made significant strides in brand promotion and client engagement globally.
Additionally, Prafulla's passion for digital content creation finds expression through his active role as a YouTube Content Creator, where he has garnered an impressive following and accumulated over 4 lakh views of his videos. His commitment to sharing knowledge is further demonstrated through his podcast, where he delves into various aspects of influencer marketing and social media trends, offering insights that inspire and inform aspiring marketers and industry professionals.
Education and Achievements
Prafulla's educational background is rooted in his pursuit of business excellence, currently undertaking a Bachelor of Commerce (Hons.) degree, concentrating on Accounting and Finance at the prestigious Delhi University. This academic endeavor reflects his belief in the importance of continuous learning—an ethos that he carries into every aspect of his career. Previously, Prafulla completed his High School Diploma in Business/Commerce at Delhi Public School in India, laying the foundation for his business acumen.
His educational journey complements his professional achievements, equipping him with the necessary skills to excel in diverse roles within the marketing sector. His remarkable career has seen him serve in various capacities, including Chief Marketing Officer at Leather Galaxy, where he advanced the brand's marketing initiatives, and Social Media Strategist at the same company, facilitating the connection between brand values and consumer engagement.
Apart from JEEVMEDIA and HeekEntertainment, Prafulla played an integral role in other organizations. He was a Sales and Marketing Specialist at Nature Houze and Leather Galaxy, ensuring the successful promotion and sale of products. During his stint as a Community Management Intern at Vicube Technologies, he gained valuable insights into brand management and community engagement strategies. These experiences reflect Prafulla’s versatility and adaptability in different marketing scenarios, showcasing his ability to deliver results across sectors.
Achievements
Throughout his career, Prafulla K. has compiled an impressive portfolio that not only demonstrates his expertise in influencer marketing but also highlights his innovative approach to tackling challenges in the digital marketing landscape. The pinnacle of Prafulla’s achievements is undoubtedly the establishment and growth of JEEVMEDIA, which under his leadership, has become synonymous with excellence in influencer marketing and talent management. His strategy entails leveraging a global network of teams and influencers to create valuable partnerships that benefit both brands and creators.
In addition to successfully co-founding HeekEntertainment, Prafulla’s ability to foster connections and manage talent has been pivotal. His content creation on platforms like YouTube showcases his insights into the marketing field and continues to attract an audience eager to learn from his experiences. His podcasts add another layer to his influence, where he engages with topics that matter to professionals in the influencer space, demonstrating his commitment to sharing knowledge and driving conversations that fuel the industry’s growth.
Prafulla's approach is deeply rooted in the belief that education is a lifelong journey. He embodies a growth mindset, always keen to learn and improve while fostering collaboration with like-minded professionals. His professional network is a testament to his reputation in the field, as he actively engages with peers and industry leaders alike.
Overall, Prafulla K. stands out as a thought leader and innovator in the influencer marketing domain. As he continues to expand JEEVMEDIA’s footprint across the APAC region and beyond, the future holds promising opportunities for him to influence and inspire the next generation of marketers and content creators.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.