Ariadna Jacob

Ariadna Jacob, also known as Ari Jacob, is the CEO and Founder of Influences, a company that specializes in managing, counseling, and guiding social media influencers.12 She is a prominent figure in the digital marketing and influencer management industry, with a background in marketing, branding, computer coding, and search engine optimization.1

Career and Expertise

Ariadna Jacob founded Influences in 2018, coinciding with the merger of TikTok and Musical.ly.5 Her company has worked with major brands such as Disney and Coca-Cola.5 At its peak, Influences represented over 85 influencers, also known as content creators.1

Jacob is known for her expertise in:

• Social media management
• Influencer marketing
• Digital branding
• Content creation strategies

She has also managed "collaborative houses" where young influencers live and work together.1

Professional Background

Before founding Influences, Ariadna Jacob held roles at:

• Outliers Talent (Co-Founder)
• Influences App (Former CEO and Founder)

Online Presence

Ariadna Jacob maintains an active online presence:

• LinkedIn: Her profile can be found under the username "arijacob"2
• Twitter: She uses the handle @AriadnaJacob3

On her social media profiles, Jacob describes herself as a "resilient force in the digital realm" and expresses her dream of helping people connect with others who will inspire and influence them towards personal and professional growth.3

Controversies

It's worth noting that Ariadna Jacob has been involved in some controversies within the influencer management industry. In 2021, she filed a libel suit against a journalist and a major media outlet regarding an article that portrayed her business practices in a negative light.14 The case highlighted various allegations and disputes between Jacob and some of her former clients, though it's important to remember that legal proceedings often involve complex situations with multiple perspectives.