Pieter Kruithof, MS, CSPO, CUXP

Pieter Kruithof is an experienced user research expert and startup founder with over 20 years of experience in product strategy and user-centered design.1 He is currently the Founder and CEO of FluidMemory, a platform that uses ChatGPT to enhance and streamline college work for students.12

Professional Background

Kruithof has an extensive career in user research and product management, having worked with major companies such as IBM, Truist, and Hewlett Packard Enterprise.1 His expertise lies in applying advanced quantitative and qualitative research methods to drive product development, particularly in the financial and cloud sectors.1

Education and Certifications

• Master of Engineering (MEng) from Virginia Tech
• BS from Western Washington University
• Certified Scrum Product Owner (CSPO)
• Certified User Experience Professional (CUXP)

Recent Achievements

In February 2024, Kruithof's startup, FluidMemory, graduated from the Founder Institute's first startup cohort in the Raleigh area.2 He is currently participating in the Growth Track of the Founder Institute as a Cohort Member.1

Previous Roles

Some of Kruithof's notable previous positions include:

• Principal User Researcher / Vice President at Truist
• User Research Lead at Workiva
• User Research Lead for Digital Business Automation at IBM
• UX Architect and Strategist at Intel Corporation

Personal Interests

Outside of his professional life, Kruithof is involved in animal welfare. He adopts geriatric Great Danes through the organization "Great Dane Friends of Ruff Love" and has adopted six dogs over the past five years.1