Suggestions
Jennifer Gottfried
Director, User Experience Research at Ipsos
Jennifer Gottfried is the Director of User Experience Research at Ipsos, a global market research and consulting firm. She is based in Mokena, Illinois, and has a strong focus on advocating for users throughout the design and research processes. Her work involves uncovering valuable insights through various research techniques and methodologies, which are essential for effective user experience (UX) design.13
Gottfried has previously held roles at Mosaic Global and has extensive experience in user research, emphasizing the importance of user involvement in UX processes. She actively shares her insights on platforms like LinkedIn, where she highlights that "UX without users is not UX," underscoring her commitment to user-centered design.23
Her educational background and specific qualifications have equipped her with the skills necessary to lead research initiatives that inform product development and enhance user satisfaction.1
