Pierre Roux

Pierre Roux is a seasoned marketing and communications executive with a passion for building brands and crafting compelling narratives. With an educational background in business and media, including a Master of Science in Entertainment & Media, Pierre has spent over a decade working in a variety of roles across the marketing and advertising industry, including stints as CMO and CCO at Fretlink, a leading logistics tech startup. As CEO and Narrative Partner at Roupi, Pierre is helping brands across industries develop their messaging and storytelling strategies, leveraging his expertise in digital marketing, social media, and content creation to drive engagement and build loyalty.