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Pierre-Nicolas Dessus
General Manager at Infopro Digital - Publisher @ La Gazette des Communes / Le Courrier des Maires
Pierre-Nicolas Dessus boasts over 15 years of digital and marketing expertise acquired from prominent media and services firms, spanning both BtoB and BtoC sectors. His robust managerial skills are evident through a successful history of launching digital products for web and mobile platforms. He is a growth hacking specialist adept at expanding audiences and driving revenue through various channels like advertising, subscriptions, and transactions. With a keen focus on data analysis, Dessus excels in deciphering customer behaviors and preferences to optimize product offerings. He has cultivated strong ties with international partners across Europe in diverse cultural settings, leveraging his trilingual proficiency in French, English, and Spanish. In addition to his professional roles, Dessus has shared his insights as a speaker at esteemed institutions like Sciences Po Paris and Université Paris-Dauphine. Dessus holds a Master's Degree in Marketing Research and Strategy from Sciences Po, a Master's Degree in Management from Université Paris Dauphine - PSL, and a Bachelor's Degree in Management from Universidad Autónoma de Madrid. His illustrious career includes serving as the General Manager at Infopro Digital, the Head of Digital Marketing and Data at France Télévisions, the Head of Digital Marketing at France Télévisions, the Head of Digital Marketing and Corporate Marketing at Reed Business Information, the Digital Marketing Manager at Reed Business Information, the Digital product manager at Le Monde, and a Research Executive Assistant at IFOP.