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Gines Ortega
Director, Digital and Omnichannel Customer Engagement at Roche France
Gines Ortega is a seasoned Digital Expert with over 20 years of experience in Digital Marketing, specializing in BtoC, BtoB, and BtoBtoC interactions.
He holds a degree in STEGE, Management & Strategy from ESCP Business School and a Master's in Marketing from ISG Institut Supérieur de Gestion.
Currently, Gines serves as the Director of Digital and Customer Engagement at Roche, bringing his wealth of knowledge to the role.
Previously, he has played crucial roles in organizations like BNP Paribas Cardif, Malakoff Médéric, Agorad, Daooda, Pixelpark, and The Link Factory, where he honed his skills and expertise in Data, CRM, Digital Marketing, e-commerce, strategy, and operations.
Gines has also dedicated his time as a Volunteer Coach supporting social entrepreneurship start-ups at Live for Good and as a Business School Speaker at both ISG - Institut Supérieur de Gestion and Audencia.
