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Pierre-Laurent BAUDEY
Brand Growth Partner
Pierre-Laurent Baudey is an experienced brand and marketing executive who recently joined the Brand Advisory Board of NUMA Group, a leading European operator of digitalized hospitality platforms.14 Here are some key details about his background and experience:
Professional Experience
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Nike: Baudey worked at Nike for 22 years, leading global brand efforts across major transformations and launches such as Nike Women, Nike Apparel, and Nike Football. As VP Global Member Services, he led the launch of Nike Membership and grew sign-ups by 50% year-over-year to over 100 million members.13
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Co-Founder of Hellen: Since June 2021, Baudey has been co-founder of Hellen, a company that builds membership mindsets into core brand strategies.2
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Brand Growth Partner: He runs PLB LAB, where he partners with brand leaders on growth strategies, focusing on creativity and innovation.2
Other Roles
- Advisory Board Member: Tillamook County Creamery Association since September 2017.2
- Founding Partner: Oregon Sports Angels, helping incubate the next generation of sports companies.2
- Adjunct Instructor: University of Oregon Sports Product Management Program.2
Education
- Certified Coach from New Vibe Training Coaching Foundation (2012)
- NLP Certification from The Performance Partnership Limited (2005)
- Product Marketing degree from ESCP Business School (1985-1988)2
Pierre-Laurent Baudey brings extensive experience in brand strategy, membership programs, and marketing to his role on NUMA's Brand Advisory Board. His expertise is expected to help accelerate NUMA's growth and enhance its brand positioning in the hospitality sector.14
