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Pierre-Jean Choquelle
Head of strategy chez Serviceplan France
Pierre-Jean Choquelle is a seasoned planner with a passion for guiding brands in their journey towards more impactful communication strategies across various media channels.
With extensive experience in brand strategy and consumer research, Pierre-Jean has honed his skills through significant roles with Proximity BBDO for 5 years and subsequently at Nosite, focusing on content-driven digital strategies.
Currently, Pierre-Jean leads a team of 4 account planners and 2 new business planners at Brand Station, where his main activities include market assessment, consumer research, communications planning, digital activations, and new business initiatives.
In addition to his professional endeavors, Pierre-Jean has been sharing his knowledge as a lecturer at Sup De Pub Paris for third-year students since 2013.
Apart from his strategic planning roles, Pierre-Jean is a talented artist actively engaged in freelance work and private commissions since 2012.
His educational background includes a Master's degree in marketing and communication from SciencesCom and a Master's degree in Marketing from INSEEC.
Pierre-Jean has held various leadership positions in organizations such as Serviceplan France, Fouapa, la nouvelle, and Brand Station Paris, showcasing his expertise and versatility in strategic planning and brand management.
