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Pierre Bouvard
Chief Insights Officer at Cumulus Media | Westwood One
Pierre Bouvard is the Chief Insights Officer at Cumulus Media and Westwood One, where he focuses on developing media and marketing insights to support over 1,300 media sellers. He collaborates with brands and agencies to create targeting and measurement solutions, leveraging his extensive experience in data-driven audience targeting and ROI measurement across various platforms, including online and television.
Bouvard has held significant roles in the media industry, including as Senior Vice President of Sales for TiVo Research & Analytics, where he managed cross-media targeting and measurement for major clients like Procter & Gamble and Comcast. He was also President of Sales for Arbitron Inc., where he launched the Portable People Meter and established new divisions for out-of-home and custom research. Prior to these roles, he served as Executive Vice President at Coleman Insights, where he contributed to the launch of the first Hip Hop radio stations in major U.S. cities.
He holds a B.S. in Communications from Northwestern University and has board experience with organizations such as Adify and the IRTS. Bouvard is also a co-author of "Radio Advertising’s Missing Ingredient: The Optimum Effective Scheduling System (OES)".1
