Sarah Romer

Strategic Advisor, Investor, Founder at Avocado Ventures

Sarah Romer is the founder of Avocado Ventures, a boutique advisory firm based in Austin, Texas, that specializes in providing strategic and financial insights to entrepreneurs. Her firm focuses on helping visionary founders navigate challenges and achieve sustainable growth by offering tailored financial roadmaps and operational guidance.

Professional Background

Romer has extensive experience in various leadership roles across notable companies. Before founding Avocado Ventures in February 2022, she held positions such as:

Strategist (Finance, Management & Growth) at The Ronin Society (2020-2022)
VP of Operations and Chief of Staff at Pingboard (2019-2020)
Head of Market Development at PayPal (2014-2015)
Sales and Marketing Director at Washingtonian.com (2006-2009)

Her entrepreneurial journey began when she purchased a distressed salon in 2015, which she successfully transformed into a thriving business, selling it in 2018 for six times her initial investment. This experience inspired her to support other entrepreneurs through Avocado Ventures, emphasizing the importance of financial clarity and strategic planning.1 3 4

Services Offered

At Avocado Ventures, Romer provides services that include:

Baseline Business Assessment to identify financial weaknesses and opportunities.
Financial Roadmap Development to set and track milestones for sustainable growth.
Fundraising and Exit Preparation to support businesses in their financial storytelling.2 3 4

Romer's approach is characterized by a commitment to helping entrepreneurs gain financial visibility and confidence, which she believes is crucial for making informed business decisions and achieving long-term success.2 3

Highlights

Jul 7 · voyageaustin.com

Meet Sarah Romer - Voyage Austin

May 15 · youtube.com

Financial clarity to GROW (BEYOND just bookkeeping!) w - YouTube

Mar 7 · collabs.io

Financial Clarity - Avocado Ventures - Collabs.io

Experience

Strategic Advisor & Investor at Avocado Ventures (February 2022 - Present)

Strategist (Finance, Management & Growth) at The Ronin Society (September 2020 - January 2022); VP of Operations at Pingboard (February 2020 - July 2020); Chief of Staff at Pingboard (October 2019 - February 2020); Head of Strategic Partnerships at Pingboard (March 2019 - October 2019); Owner / General Manager at Bella Salon (July 2015 - June 2018); Head of Market Development, Central Region at PayPal (July 2014 - October 2015); Manager, Market Development at PayPal (June 2013 - July 2014); Strategic Account Executive - National Sales at Groupon (April 2012 - May 2013); Regional Sales Manager - Local Sales at Groupon (January 2011 - April 2012); Account Executive - Public Sector at Google, Inc. (August 2010 - January 2011); Account Executive - Local Sales at Groupon (June 2009 - July 2010); Director of Sales & Marketing at Washingtonian.com (August 2006 - June 2009)