Pierce Lancaster

Pierce Lancaster is the Managing Partner and Co-Founder of Third & Urban, a real estate development firm based in Atlanta, Georgia.12 He founded the company in 2014 alongside Hank Farmer with the goal of developing creative urban infill projects throughout the Southeastern United States.15

As Managing Partner, Lancaster leads the acquisitions and asset management efforts for Third & Urban.3 The company focuses on modern urban infill projects that aim to anchor communities, retain historical context, and create cultural connections.1

Professional Background

Before co-founding Third & Urban, Pierce Lancaster worked at Jamestown, an Atlanta-based private equity firm focused on commercial real estate.4 This experience in institutional real estate likely contributed to Third & Urban's approach of combining institutional expertise with a more community-focused development strategy.1

Education and Network

Lancaster received his education from Emory University's Goizueta Business School.26 He maintains a strong professional network, with over 500 connections on LinkedIn.2

Company Philosophy

Under Lancaster's leadership, Third & Urban positions itself as a "White Hat" real estate developer, aiming to break traditional systems for the benefit of the industry and communities.1 The company focuses on:

1. Capitalizing on reurbanization trends
2. Bridging the gap in Southeastern real estate development
3. Creating unique destinations with a sense of place and cultural connection

Pierce Lancaster's approach to real estate development emphasizes the importance of community engagement, historical context, and creating enduring assets that attract people while delivering strong financial returns.1