Pia Blumenthal

Pia Blumenthal is a design leader and expert in digital content authenticity and provenance. She currently leads design for Adobe's Content Authenticity Initiative, a cross-industry effort focused on increasing transparency in digital content.13

Professional Experience

As part of her role at Adobe, Pia works on developing user experiences and content structures that help enhance transparency through digital content provenance and authenticity.34 Her work involves collaborating with various industries to address challenges related to content authenticity.

Expertise and Interests

Pia's expertise lies in:

• Product design
• User experience
• Content design
• Digital content provenance
• Content authenticity

She has a particular interest in leveraging design to increase transparency and trust in digital content.3

Education and Background

Pia holds a degree from New York University.1 Her professional background includes experience in design leadership, content strategy, and user experience design.

Additional Roles

In addition to her work at Adobe, Pia serves as the Co-Chair for User Experience at the Coalition for Content Provenance and Authenticity (C2PA).5 This role aligns with her focus on content authenticity and her involvement in cross-industry initiatives to promote transparency in digital content.

Pia is actively involved in discussions and initiatives related to content credentials, AI disclosures, and the ethical use of generative AI technologies.256 Her work contributes to the development of standards and practices that aim to increase trust and transparency in the digital content ecosystem.