Phoebe Yu

Phoebe Yu is the Founder and CEO of ettitude, an award-winning material science and lifestyle company.2 She joined Asian Hustle Network (AHN) in January 2023.2 Phoebe is an experienced entrepreneur with a background in sustainable luxury and material innovation.

Key points about Phoebe Yu:

1. Entrepreneurial background:

   • Founded ettitude in 2014, focusing on sustainable bedding using innovative bamboo lyocell fabric.3
   • Previously founded two international trading and sourcing companies in Asia.3
   • Expanded ettitude globally, opening a Los Angeles office in 2018.3

2. Achievements:

   • ettitude was named "International Conquerer" by Online Retail Industry Awards in Sydney in 2019.3
   • In 2020, ettitude closed a $1.5m seed round and was named an Inc. 5000 fastest-growing private company in America.3

3. Education and experience:

   • Bachelor of Commerce in Business English from Shanghai University of International Business and Economics.2
   • Completed Applied Business Analytics executive education at MIT Sloan in 2020.2
   • Over a decade of experience in supply chain management and merchandising.3

4. Involvement in entrepreneurial communities:

   • Member of Gold House Gold Rush Startup Accelerator for AAPI Founders since May 2021.2
   • Joined Asian Hustle Network (AHN) in January 2023.2

Phoebe Yu's journey exemplifies the mission of Asian Hustle Network, which aims to connect, uplift, and support Asian entrepreneurs and creatives around the world.1